Following huge demand, with more than 146,000 patients accessing the site, Vision RT has increased our investment in patient education to better serve the clear need for more detail and up-to-date information.
One initiative that we have invested in, is our patient education website. The newly-relaunched site, saferradiationtherapy.com features plain language FAQs covering every aspect of radiation therapy, including information on protecting your heart (especially relevant to left-breast cancer patients) and avoiding tattoos and other permanent marks. The site also features resources including doctor discussion guides so patients are empowered to know what questions to ask as they decide which treatment option is best for them.
One of the site’s most popular features is its treatment locator map, where more than 15,333 patients and providers have searched for a center near them with AlignRT technology. Currently there are more than 1,154 centers to choose from globally, including the 19 out of 20 of the top cancer centers using AlignRT.1. 138 centers offering tattoo and mark-free treatments are also highlighted – data shows that, when given a choice, patients strongly prefer the opportunity to avoid tattoos and other permanent marks.
“We’ve received a great deal of feedback from cancer clinics letting us know that – when patients know about the benefits of AlignRT – they will actively seek it out,”said Vision RT Patient Marketing Manager, Lisa Sweeney. “This website is all about empowering patients and increasing their awareness of this technology. But it also has the added benefit of serving the needs of cancer centers. They want their potential patients to be able to see that they are offering AlignRT and to understand the difference it can make in their treatment.”
If you want to learn more about patient demand in your area, contact Marketing@visionrt.com.
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