About Us

SETTING A NEW STANDARD OF CARE IN MOTION MANAGEMENT

Radiation Oncology provides treatment options that would have been unimaginable a generation ago, but those opportunities come with risk. Mitigating that risk requires a constant watch on the human factors that can result in errors that endanger both the patient and the practice.

We’re Vision RT: The Radiation Oncology technology company protecting your patients and your practice. Vision RT’s suite of real-time responsive patient monitoring systems pioneered the field of SGRT and continues to set new standards in patient safety, comfort and efficacy for Radiation Oncology.

On a Mission to Develop Pioneering Technology

Vision RT was founded in 2001 with a mission to develop pioneering technology for Surface Guided Radiation Therapy (SGRT), with the goal of enabling patient comfort and enhancing treatment efficacy and efficiency. As the company has grown, it has been privileged to collaborate with some of the world’s leading cancer centers and equipment vendors.

The company’s video-based tracking technology is quickly becoming established as the standard of care in surface guided radiotherapy. With a non-invasive, non-ionizing approach, there are now more than 1,500 installations globally.

About-us

Vision RT Employs More than 250 Staff Worldwide

Headquartered in London, UK, with offices in Columbia (MD)Somerset (NJ), Delhi, Dubai and Sydney.

With constant innovation and technology advances at its core, Vision RT is expanding its footprint around the world. Through sponsoring The SGRT Community and other educational activities, the extensive benefits of SGRT are rapidly being established as the Company aims to provide its world-class solutions to every cancer clinic around the world.

Board of Directors

Vision RT is part of the William Demant Invest (WDI) family, a leading Danish Medtech investor with a long-term investment perspective. The companies in WDI employ more than 18,000 people, with total revenue of more than $3 billion.

Board - Niels Jacobsen

Niels Jacobsen

Chairman

Board - Dr. Norman Smith

Dr. Norman Smith

President and CEO

Board - Gideon Hale

Gideon Hale

VP of Operations

Board - Søren Nielsen

Søren Nielsen

Non-Executive Director

Board - Niels Jacobsen

Niels Jacobsen

Chairman

Niels Jacobsen holds a Master of Science degree in Economics from Aarhus University. He has extensive leadership experience from major international companies. His competencies include business management and in-depth knowledge of financial matters, accounting, risk management and M&A. He has broad experience from the global healthcare industry.

In April 2017, he stepped down as President & CEO of William Demant Holding A/S to become CEO of William Demant Invest A/S, the wholly-owned holding company for all Oticon Foundation investment activities.

Board memberships (selected)

William Demant Holding A/S, deputy chairman
KIRKBI A/S, deputy chairman
Nissens A/S, chairman
Thomas B. Thrige Foundation, chairman

Board - Dr. Norman Smith

Dr. Norman Smith

President and CEO

Dr. Norman Smith graduated from Cambridge University in Electronic Engineering; he then moved to Imperial College where he completed an MSc in Biomedical Engineering and a PhD in 3D Medical Image Processing for Image-Guided Surgery, in conjunction with Smith & Nephew plc. He has several years of experience in software development and medical imaging and has been the commercial driver of Vision RT in all key areas of the business since its inception. Dr. Smith is a Fellow of the Royal Academy of Engineering and the Institute of Engineering and Technology, co-founder of Vision RT and is named inventor on several patents.

Board - Gideon Hale

Gideon Hale

VP of Operations

Gideon Hale supplies significant management and product design experience to Vision RT. He has a degree in Electrical Engineering and Electronics from Brunel University, and has worked in project management and hardware design in the UK and Japan for over 20 years. He held senior roles in corporations including ICL and Fujitsu, as well as three early stage technology start-ups. He joined Vision RT after its acquisition of Camera Metrics Ltd., which he founded in 2002 following roles as Technical Director of a 3D Medical Imaging company and CTO of a 3D biometrics company. He is a Fellow of the Institute of Engineering and Technology, an ISEB qualified Project Manager, and the named inventor on a number of patents relating to 3D acquisition systems.

Board - Søren Nielsen

Søren Nielsen

Non-Executive Director

Søren Nielsen holds a Master of Science degree in Industrial Management and Product Development from the Technical University of Denmark (DTU).

After more than 20 years with William Demant Holding A/S, he took over as President & CEO in April 2017. He has extensive leadership experience from various positions within William Demant Holding and his competencies include business management, strategy and product development.

Board memberships
Sennheiser Communications A/S, board member
HIMSA A/S, chairman
HIMSA II A/S, board member

Newsroom

Testimonials

  • "Vision RT decreases both the time of breast setup for right and left breast lesions, and has really improved our accuracy. Vision RT has also improved the setup for many other disease sites … it is improving our accuracy and throughput."  
    Nancy Wiggers MD - Nancy Wiggers MD - Radiation Oncologist, Department Chair, Northside Hospital*
  • “What we were really after was equivalent positional accuracy. If we could find a technology and justify to ourselves that it is equivalent to existing technologies, that’s what we were going for. Enter Vision RT and their AlignRT product, and we had the tool that we were looking for.”
    Todd Pawlicki, PhD DABR FAAPM - Todd Pawlicki, PhD DABR FAAPM - Vice Chair and Professor, Dept. of Radiation Medicine and Applied Sciences, UCSD
  • “Vision RT provides a simple-to-use and very effective way to save dose to the heart and lung in these patients. Our ambition is to widen the use of respiratory gating in the future.”
    Mathias Dierl - Mathias Dierl - Head of Medical Physics, Klinikum Bayreuth, Germany
  • "It is much easier to prepare and edit the patient data in AlignRT Advance. The best feature is the Postural Video module because it allows fast recognition of misalignments. It is a powerful tool to understand exactly where the changes happen when the patient falls outside tolerance during the treatment."
    Dr. Vania Batista -Dr. Vania Batista -Heidelberg University Hospital
  • “AlignRT is a safe and non-invasive method to accurately position and monitor patients throughout treatment delivery.”
    Karl Jordan - Karl Jordan - Medical Physicist. St Vincent's Private Hospital (SVPH) Dublin
  • “We’ve had 53 out of 54 patients where we have not had to repeat their weekly X-Ray images. That is a significant finding for us –it’s showing us that we’re getting a dose reduction because we’re not having to repeat X-Ray images on these patients, and it’s also showing us how reliable the AlignRT system really is in patient positioning.”
    Heather Warmouth BS RT(T) - Heather Warmouth BS RT(T) - Radiation Therapist, Fletcher Allen Health Care (TX):
  • "I have to say that this is really the missing piece that we felt we needed in order to move fully to frameless, image-guided radiation … we are very comfortable treating multiple metastases, feeling that we are able to give treatment as planned."  
    Josh Yamada MD FRCPC - Josh Yamada MD FRCPC - Memorial Sloan Kettering Cancer Center*
  • “AlignRT helps us increase confidence in every treatment we use it for allowing for more accurate treatment delivery. In addition, tattooless treatments are proving popular with our patients.”
    Luke Rock - Luke Rock - Head of Medical Physics, Beacon Hospital, Dublin
  • "With SBRT, since it is such a high dose in such a small amount of time we often [used to] reimage in the middle of treatment, and AlignRT® has helped us not have to do that … [it’s] a huge time-saver."  ............ ............ ..................    ........     .......  
    Kristen Beck - Kristen Beck - Staff Radiation Physicist, Sutter Medical Foundation

*These customer quotes report on clinical use and performance of Vision RT’s products by independent users. These are not validated by Vision RT and thus are not endorsed by Vision RT. Users of Vision RT’s products should develop and validate their own workflows consistent with clinical practice within their facility.