Board of Directors

Niels Jacobsen


Niels Jacobsen holds a Master of Science degree in Economics from Aarhus University. He has extensive leadership experience from major international companies. His competencies include business management and in-depth knowledge of financial matters, accounting, risk management and M&A. He has broad experience from the global healthcare industry.

In April 2017, he stepped down as President & CEO of William Demant Holding A/S to become CEO of William Demant Invest A/S, the wholly-owned holding company for all Oticon Foundation investment activities.

Board memberships (selected)

William Demant Holding A/S, deputy chairman
KIRKBI A/S, deputy chairman
Nissens A/S, chairman
Thomas B. Thrige Foundation, chairman

Dr. Norman Smith

President and CEO

Dr. Norman Smith graduated from Cambridge University in Electronic Engineering; he then moved to Imperial College where he completed an MSc in Biomedical Engineering and a PhD in 3D Medical Image Processing for Image Guided Surgery, in conjunction with Smith & Nephew plc. He has several years of experience in software development and medical imaging, and has been the commercial driver of Vision RT in all key areas of the business since its inception. Dr. Smith is a Fellow of the Institute of Engineering and Technology, co-founder of Vision RT and is named inventor on several patents.

Gideon Hale

Vice President Operations

Gideon Hale supplies significant management and product design experience to Vision RT. He has a degree in Electrical Engineering and Electronics from Brunel University, and has worked in project management and hardware design in the UK and Japan for over 20 years. He held senior roles in corporations including ICL and Fujitsu, as well as three early stage technology start-ups. He joined Vision RT after its acquisition of Camera Metrics Ltd., which he founded in 2002 following roles as Technical Director of a 3D Medical Imaging company and CTO of a 3D biometrics company. He is a Fellow of the Institute of Engineering and Technology, an ISEB qualified Project Manager, and the named inventor on a number of patents relating to 3D acquisition systems.

Søren Nielsen

Non-Executive Director

Søren Nielsen holds a Master of Science degree in Industrial Management and Product Development from the Technical University of Denmark (DTU).

After more than 20 years with William Demant Holding A/S, he took over as President & CEO in April 2017. He has extensive leadership experience from various positions within William Demant Holding and his competencies include business management, strategy and product development.

Board memberships
Sennheiser Communications A/S, board member
HIMSA A/S, chairman
HIMSA II A/S, board member