Vision RT hires Thomas Carter as new Director of Global Marketing
London, UK. 7 January 2016 – Vision RT, the developer of world-leading motion management tools for the radiotherapy market, today announces that it has expanded its marketing team by bringing on board Thomas Carter as Director of Global Marketing.
Thomas joins Vision RT after spending 12 years in sales, marketing and management at blue chip medical device companies such as Boston Scientific and Smith & Nephew. In previous roles he has been instrumental in a turnaround of $130m portfolio despite increasing competition and decreasing resources, and successfully launched a $30m revenue product line. He holds a MEng in Manufacturing Engineering from Cambridge University and the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
In his new role at Vision RT, Thomas’ expertise in marketing will be an important factor in helping customers to learn about and benefit from the changes and new designs of the company’s revolutionary AlignRT optical solutions for motion management during radiation therapy.
Thomas Carter commented: “AlignRT is compelling. It is clearly very different to everything else on the market, and has an obvious impact on patient and healthcare provider outcomes. It’s very rare you see a product where the technology is both incredibly innovative and so well-placed to become standard of care. If I were a patient, I would demand to be treated with AlignRT.
“Vision RT has had great success so far, and there’s exciting potential for a stronger contribution from marketing. Marketing can help us focus on the customers that benefit most from our technology, continue to deliver the right product for them, and communicate our product benefits in the most effective way.”
“Vision RT is defining the standard of care,” says Norman smith, CEO of Vision RT. “We need to demonstrate the capabilities of our 3D motion management solution to the treatment centers around the world, and having a strong marketing strategy is key. Ultimately treatment centers want to have access to the best technology out there, and having a strong marketing strategy to provide customers with the right level of knowledge and trust in our products is integral to this.”